In 2018, robbers on mopeds did a smash-and-grab on a Canada Goose store on Regent Street in London. Woodchurch High School in Birkenhead, England has banned jackets from Canada Goose, Pyrenex, and Moncler in order to 'poverty-proof the school environment', in response to disadvantaged students feeling pressure from their wealthier peers with such coats. In China, despite calls to boycott Canadian products over the arrest of Huawei CFO Meng Wanzhou in Canada, the brand's new flagship store in Beijing saw long lineups on opening day in December 2018. ДЄdvert for a new Canada Goose retail location on a Hong Kong tram in 2018Дespite their high cost, Canada Goose's fur-trimmed parkas have become 'almost the uniform of the inner city among 16-to-24 year olds' in Canada, according to one president of a market research firm. In October 2017, Canada Goose opened its second United States flagship store in on the Magnificent Mile in Chicago. On March 16, 2017, shares of the company began trading on the Toronto Stock Exchange and New York Stock Exchange with the ticker symbol GOOS. The company announced preparations in November 2016 for an initial public offering, reporting that it generated $291 million in revenue and $27 million in profit in 2016 and had $278 million in debt. In late 2016, Canada Goose opened a store in Toronto's Yorkdale Shopping Centre. That year the company revenue was reported to be about $200 million, including warm-weather countries such as India and the Middle East. In November 2015, Canada Goose opened a second factory in Winnipeg significantly increasing its manufacturing capacity.

In January 2015, Canada Goose acquired a second manufacturing facility in Scarborough from a contractor. In December 2014, Canada Goose opened a showroom and an office in New York City.

Canada Goose also acquired a factory in the former city of York in Toronto formerly owned by ACCO Brands' Hilroy stationery. The deal included a commitment to keep manufacturing in Canada. In December 2013, Boston-based private equity firm Bain Capital acquired a 70% equity stake in Canada Goose at a $250 million valuation. The Canadian Marketing Association named Reiss as its marketer of the year in 2013. As global growth continued, Canada Goose moved its Winnipeg operations into a larger facility in 2013. In 2011, Canada Goose acquired a new plant in Winnipeg, Manitoba, Canada. In 2010 Canada Goose opened an office in Stockholm, Sweden, for its European operations. The business saw rapid growth around the turn of the millennia and revenues increased from roughly $3 million in 1991 to roughly $17.5 million in 2008, reflecting increased sales in Scandinavia and in Canada. The manufacturing continued solely in Canada rather than being outsourced to Asia where labour costs were much lower. Under Dani Reiss' leadership, the company discontinued its private label operations to focus mainly on consumer products. By then, Canada Goose generated around $3 million in annual revenue, largely through licensing its designs to other companies in the industry. Дavid Reiss' son Dani Reiss joined the company in 1997 and succeeded him as CEO in 2001. In the early 1990s, the company begun exporting its products to Europe, where they were marketed under the name Canada Goose due to a trademark dispute. In 1985, Reiss acquired a majority equity stake in Metro Sportswear and the company began producing apparel under its own 'Snow Goose' label. In the early 1980s, Metro Sportswear had expanded to 50 employees. Metro Sportswear mainly focused on manufacturing custom down-filled coats and heavy-duty parkas for authorities and governmental agencies, such as police departments, municipal workers, the Canadian Rangers, the Ontario Provincial Police, the Canadian Ministry of Environment, and the Ministry of Correctional Services. In 1972, Tick's son-in-law, David Reiss, joined the company and eventually became the CEO. The company produced functional outerwear, such as woolen vests, raincoats and snowmobile suits before specializing in down-filled jackets in the early 1970s. in a small warehouse after spending years working as a cutter in other factories. In 1957, Polish- Jewish immigrant Sam Tick founded Metro Sportswear Ltd. ( April 2019) ( Learn how and when to remove this template message) There might be a discussion about this on the talk page. This section may be confusing or unclear to readers.

When did david reiss join canada goose